Short write‑ups of problems we hit running a real commerce operation and what we changed in the code because of them. No product announcements; just the reasoning.
Nobody on the team is an SEO specialist, and dozens of storefronts on one codebase rank anyway. That is because almost everything that matters is plumbing that a storefront engine either does for every shop or does for none — a computed canonical URL nobody types by hand, a 301 that follows a discontinued product to its family, a sitemap index regenerated nightly with a real lastmod, structured data that obeys the same price rules as the page. What we built, what we skipped on purpose, and the three things that bit us anyway.