Did my webpage change work?

What the chart shows

Three things share the timeline:

• Impressions and clicks come from Google Search. Impressions are how many times the page appeared in someone's search results; clicks are how many of those people opened it. Clicks are drawn as bars with the number printed above each one.
• Net sales is the money taken on the products this page sells, in the shop's currency, with refunds already subtracted. A product page counts that product; a family or department page counts every product in it. A week in which refunds outweighed sales shows as zero on the chart, and the true negative figure appears when you hover.
• Changes are vertical lines. A yellow line is a day the page was published. A red line is a day a price changed on one of its products. Both can sit on the same day.

Hovering any point on the chart gives the numbers for that day or week and lists the changes that happened then. Under the chart, Changes in this period lists every publish and price change with the time, the label and who did it, so you can read the story without hovering.

Daily or weekly

Over a long range the daily figures for a single page are noisy, so anything longer than two months opens in Weekly view, where each point is one week starting on Monday. Switch to Daily with the toggle next to the dates when you want to see the exact day. The date pickers set the range; the chart reloads by itself.

Clicking one of the three cards at the top hides or shows that line, which is useful when one line dwarfs the others.

Reading it

The question the tab answers is "after I changed this page, did anything move?". A few things to keep in mind when you look:

• Google takes a few days to reflect a change, so look at the weeks after a marker, not the day itself.
• Sales on a family page move with stock, seasons and offers as much as with the page. A marker next to a jump is a lead, not a proof.
• The publish label is whatever was typed in the comment box when the page went live. Publish after upgrade or an empty label tells you nothing later; Added FAQ and new photos does.

Where the changes come from

Every publish of a page is kept as a snapshot, with who published it and when. That is what the yellow markers and the Snapshots tab use, so history goes back to the first publish. Price changes come from each product's own history, which is why a family page can show a red marker for a product you edited from the catalogue rather than from the page.

Publishes also appear in the page's Changes tab as a published entry, next to edits to its title or address.